I'm Elissa — a parent who's done this twice, not a former coach and not a faceless firm.

Over the past seven years, I navigated recruiting for my older daughter, who pursued college hockey, and now for my younger daughter, a distance runner who is seeking to compete at the Division I level with offers across multiple conferences. I bring 25+ years in marketing and PR to a process that's really, at its core, about how a story gets told, timed, and followed up on.

I started Recruiting Compass because I know exactly how disorienting this process feels — and how much better it goes with someone in your corner who has no emotional stake in the outcome and no reason to tell you anything but the truth.